Revenue
€405,091.82
+20.1%vs. last period
Orders
3,481
+23.5%vs. last period
AOV
€116.37
-2.7%vs. last period
CR
2.58%
+5.3%vs. last period
What changed?
The Average Order Value (AOV) decreased slightly, likely due to shifts in product mix or promotional activities that encouraged purchases of lower-priced items. While top channels remain consistent, changes in the specific products purchased through them could also contribute to the AOV decline.
Gross Margin
€182,291.32
+18.2%vs. last period
ROAS
4.2x
-5.1%vs. last period
CAC
€18.45
+8.0%vs. last period
Returning Customer Rate
32.1%
+3.2%vs. last period
Revenue
Top Products
Your best-selling products in the selected period.
| Name | Revenue |
|---|---|
Premium Wireless Headphones | €45,231.89 |
Organic Green Tea Blend | €32,102.45 |
Smart Fitness Tracker | €28,543.10 |
Handmade Leather Journal | €21,876.50 |
Artisan Coffee Bean Sampler | €19,987.20 |
Top Channels
Your most effective marketing channels by ROAS.
| Name | ROAS |
|---|---|
Google Ads | 12.1x |
Meta Ads | 9.8x |
Klaviyo | 8.2x |
Organic Search | N/A |
Direct | N/A |